Core Values - Jinlei Core Values - Jinlei
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Core Values
Integrity,Reasonable,Innovation,Sharing

What is the principle we have always stood by?

Doing what is right, even when it’s difficult or unpopular. It means standing firm in our values, treating others with respect, and staying true to our commitments. This foundation of honesty and accountability guides our actions and builds trust in everything we do.

Integrity

Reasonable

Innovation

Sharing

Our Principles

Guided by the wisdom of Liu Xiang, a renowned scholar of China’s Western Han Dynasty, we believe that every endeavor can succeed when guided by integrity, purpose, and innovation.

At the heart of our company lies a steadfast commitment to integrity, responsibility, and progress. We believe that true and lasting success is built on doing what is right, even when it is not the easiest path. By upholding ethical standards, we earn the trust of our customers and partners. Through continuous innovation, we push boundaries to create solutions that add real value and drive meaningful change. And by fostering a culture of collaboration and respect, we empower our people to grow together with the company. These guiding principles shape everything we do and define the way we contribute to our industry and the communities we serve.

Collaboration is the Essence of Jinlei’s Way of Business

Collaboration unites wisdom, eases burdens, and gathers strength. At Jinlei, we consciously safeguard the interests of the nation, society, our enterprise, employees, shareholders, and other stakeholders. Staying true to our original aspirations, we move forward with determination, striving to build a collaborative, win-win future where we work in unity, share responsibilities, and grow together.

Innovation is the Soul of Jinlei’s Growth

Innovation drives enterprise vitality. At Jinlei, we champion continuous improvement, embrace technological progress, and actively cultivate a culture of creativity and progress. By relentlessly pursuing better solutions and smarter processes, we ensure sustainable development and secure our leadership in the industry.

Wisdom is the Cornerstone of Jinlei’s Prosperity

To understand principle is to discern the beginning and end of affairs, to perceive the subtleties of things, and to recognize the laws that govern them. Principles define the order of things and guide the way of action. At Jinlei, we closely observe market trends, understand customer needs, rigorously control product quality, seize opportunities, and make decisive, strategic choices — continuously strengthening our core competitiveness.

Integrity is the Foundation of Jinlei’s Existence

Sincerity builds character, trust builds enterprise;
Without trust, no standing – without sincerity, no prosperity.”
At Jinlei, we strictly adhere to regulations, laws, and company standards in all our operations. We honor our promises, speak with honesty, and act with sincerity. Through unwavering integrity, we have established a positive and trustworthy reputation within society, our industry, and among our business partners.

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